The Premise
Lux was created from a single thought: Why hasn’t the re-flooring process been optimized? Why has the industry been so complacent, and why has there been little advancement? Armani Mahoozi, the Founder of Lux, started his career in the financial world at age 17, becoming the youngest stockbroker in SEC history. He attended the University of Virginia and graduated at the top of his class with a double concentration from the McIntire School of Commerce, where he was groomed to enter the consulting industry. During his final year of Business School, an in-class analysis of the flooring industry led him to change career paths: Unsatisfied with the mediocrity, Armani set to turn the flooring industry upside-down. Lux, meaning "light" in Latin, was created to be the ‘shining light’ within the flooring industry, optimizing each detail to create solutions within the re-flooring process. It rapidly became the largest flooring operation based in Washington DC. Lux is now replicating it’s unique capabilities up and down the eastern seaboard.